AI SDR cost calculator: credits and plan
Ragworks AI SDR is priced in monthly credits: each connected account uses 100 credits a month and each lead about 5. Add your accounts and the leads you want to reach below, and this calculator totals the credits and names the smallest plan that covers them, from Lite at $99 a month to Pro at $2,999 on a 3-month commitment.
By Kishore Kannan, Co-Founder & CEO. Last updated .
Work out the credits you need
This is the calculator from the pricing page, on a page of its own. It uses the same plan figures, so the same inputs give the same answer on both. Choose the accounts you will connect and the leads you want to reach in a month, switch on any enrichment and press Calculate.
AI SDR Credits Calculator
Infrastructure Setup
Each connected account costs 100 cr/month.
Enrichment
Automatically verify and enrich target emails.
+1.5 credits / lead
Phone
Automatically verify and enrich target phone numbers.
+3.5 credits / lead
Automatically fetch and enrich target Instagram profiles.
+1 credit / 4 leads
Campaign Volume
~2700leads / mo
Includes scoring, research, personalized outreach, follow-up sequences, and meeting booking.
~5 credits per lead
Outreach Channel Split
Split your ~2,700 leads/mo across your connected channels. Daily caps: LinkedIn 25/account; Email, Phone Calls, WhatsApp & Instagram 100/account.
Total: 100%
14,100 credits a month. Recommended plan: Explorer.
Estimated Credits
Your Estimate
INFRASTRUCTURE
OUTREACH CAMPAIGNS
RECOMMENDED PLAN
Explorer
$749/mo
Billed monthly · 3-month commitment
- Monthly: $999/mo, no commitment
- Yearly: $687/mo, $8,239 paid once
You need~14,100credits/mo.
The Explorer plan includes15,000credits/mo.
Compare all our pricing plans
Leads are a planning figure: about 5 credits a lead, scoring and research included. The slider offers the lead estimates the plans are sized on, so each stop lands on a plan; for a number in between, read the two nearest plans in the table below.
The calculator adds up credits, and the plan's price is the plan's. Signals cost extra when you use them.
What the calculator adds up
The total is 100 credits a month for each connected account, plus about 5 for each lead, plus any enrichment you switch on. Sending messages uses none.
| What | Credits | What it covers |
|---|---|---|
| Each connected account | 100 a month | A LinkedIn profile, a mailbox, a WhatsApp or Instagram account or a phone line. |
| Each lead | About 5 | Scoring, research, personalized outreach, follow-up sequences and meeting booking. Sending itself is free. |
| Email found (optional) | 1.5 a lead | Verifying and enriching the lead's email. Nothing is charged when nothing is found. |
| Phone number found (optional) | 3.5 a lead | Verifying and enriching the lead's phone number. Nothing is charged when nothing is found. |
| Instagram profile (optional) | 1 for every 4 leads | Fetching and enriching the lead's Instagram profile. |
Which plan covers your credits
The calculator names the smallest plan whose monthly credits cover your total. A plan's credits pay for its connected accounts at 100 each, and what is left pays for leads, which is the leads figure in the table.
| Plan | Credits a month | Connected accounts | Leads a month (about) | Quarterly price a month | Monthly price a month |
|---|---|---|---|---|---|
| Lite | 1,000 | 2 | 160 | $99 | $149 |
| Starter | 3,000 | 3 | 540 | $249 | $349 |
| Explorer | 15,000 | 15 | 2,700 | $749 | $999 |
| Scale | 30,000 | 30 | 5,400 | $1,499 | $1,999 |
| Pro | 60,000 | 60 | 10,800 | $2,999 | $3,999 |
Quarterly is a 3-month commitment, billed monthly; Monthly has no commitment; Yearly is billed once a year and is on the pricing page. Above Pro, the Custom plan scales credits to match your usage.
Three worked examples
Each row is the calculator's own arithmetic on the inputs shown, with the lead stops its slider offers. They show how the sums work and are not typical customers.
| Example | Connected accounts | Leads a month | Enrichment | Credits a month | Plan that covers it |
|---|---|---|---|---|---|
| A small start | 2 (1 LinkedIn, 1 email) | 160 | None | 1,000 | Lite |
| The calculator's opening setup | 6 (3 LinkedIn, 3 email) | 2,700 | None | 14,100 | Explorer |
| The opening setup with email enrichment | 6 (3 LinkedIn, 3 email) | 2,700 | 18,150 | Scale |
Take the first row: 2 accounts use 200 credits, 160 leads use 800, and the 1,000 total is exactly the monthly credits of Lite.
What the estimate leaves out
- Deeper research. A lead costs about 5 credits as a planning figure. Researching a lead more deeply uses more, so a plan can cover fewer leads than the table says.
- Finding the leads. Sourcing is its own charge in the docs: 1 credit for each unique prospect saved with Advanced Sourcing, and AI Search and Instagram search are charged for the work each search does. The calculator does not add it.
- Phone calls. Calls are charged for each minute started. The calculator counts a phone account but not the minutes.
- Unused credits. Plan credits do not carry over: you pay the plan's price whether or not you use every credit. A top-up covers a busy month.
- Signals. Signals cost extra when you use them. The docs list what each one costs.
Common questions about AI SDR cost
How much does an AI SDR cost?
It depends on the plan. Ragworks AI SDR plans run from $99 a month for about 160 leads to $2,999 a month for about 10,800 leads on the Quarterly term (3-month commitment, billed monthly), and $149 to $3,999 with no commitment. Each plan is a monthly pool of credits, so the cost follows the accounts you connect and the leads you reach.
How many credits do I need?
Add 100 credits a month for each account you connect and about 5 credits for each lead you want to reach, plus 1.5 credits for each email found and 3.5 for each phone number found if you switch enrichment on. The calculator does the sum and names the smallest plan whose monthly credits cover it.
What if I need more than the Pro plan?
The Custom plan scales credits to match your usage. The calculator names Custom when your total is more than the credits of the largest plan.
Do unused credits roll over?
No. Plan credits do not carry over, so an unused balance ends with the month. A top-up covers a busy month.
Is this the same calculator as on the pricing page?
Yes. It is the same calculator and it reads the same plan figures, so the same inputs give the same answer on both pages.
How many meetings will those leads book?
It depends on who you contact, what you offer and what you write, so this page quotes no rate. AI SDR vs hiring an SDR shows how to set a plan's price against the meetings your own campaigns book.
Sources
Prices, credits and lead counts match the Ragworks docs. The plan cards in the app are the source of truth for what you pay today.
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