AI SDR pricing compared (2026): what ten tools cost
AI SDR list prices run from $99 a month (Gojiberry) to $3,750 a month on an annual contract (11x). Ragworks AI SDR costs about $0.28 to $0.93 a lead: less than AiSDR or 11x, more than flat-priced agents.
Checked · By Kishore Kannan, Co-Founder & CEO · How we checked
What AI SDR tools cost
| Tool | List price | Model | About $ a month for 900 prospects | About $ per prospect |
|---|---|---|---|---|
| Gojiberry | $99 a month for Pro: 2 AI agents, up to 1,800 prospects contacted a month, email and social1 | Flat price with a contact cap | $99 | $0.06 |
| Snov.io | Starter $29.25 a month billed annually, $39 monthly: 1,000 credits, 5,000 recipients. LinkedIn is extra: $62 a month per account billed annually, $69 monthly2 | Tiers, with LinkedIn per account | $91 to $108 with one LinkedIn account | No price per prospect |
| lemlist | Multichannel $87 a month per user billed yearly, $109 monthly. Email is $55 billed yearly, $69 monthly. Data credits are extra: 2,000 for $16 yearly, $20 monthly3 | Seats, plus data credits | $87 to $109 per user, plus data credits | No price per prospect |
| Waalaxy | Waalaxy AI: $100 a month per LinkedIn account, $80 on a launch offer, 800 prospects a month4Waalaxy Classic: $29 to $90 a user a month billed yearly, $59 to $179 monthly5 | Per LinkedIn account (AI), per user (Classic) | About $100 for the 800 it includes (AI) | $0.10 to $0.13 (AI) |
| Reply.io | Jason AI SDR: Starter $500 a month billed annually, $800 monthly, for 1,000 active contacts and 2 LinkedIn accounts. Growth $1,500 to $2,500 for 5,000 contacts6Multichannel: $89 a month per user billed annually, $99 monthly | Contact tiers (Jason), seats (Multichannel) | $500 to $800 (Jason) | $0.30 to $0.80 (Jason) |
| Ragworks AI SDR | Lite $99 to Pro $2,999 a month on a 3-month commitment, $149 to $3,999 month to month: about 160 to 10,800 leads a month | Monthly credit plans | $749 to $999 (Explorer, about 2,700 leads) | $0.28 to $0.93 |
| AiSDR | $1.50 per person prospected, charged daily, no monthly fee. Team plans, for 1,000+ people a month, are quoted at up to 40% lower7 | Per prospect | $1,350 | $1.50 (Team plans from $0.90) |
| 11x | Growth from $3,750 a month billed annually: 5 users, 2,000 new prospects a month. Pro and Enterprise are quoted by sales8 | Annual contract | $3,750 (Growth) | $1.88 at full use |
| Nooks | Not published: its page asks for a quote.9 Vendr, a third party, shows a median contract of $30,105 a year from 59 purchases, from $7,674 to $150,89710 | Quote only | Not published | Not published |
| Boardy | Free to talk to Boardy and get introductions. Extras, such as the partner model for events, are paid and unpriced11 | Free, for warm introductions | $0 | Not applicable |
Prices are USD list prices a month, as each vendor states them; taxes and negotiated terms are not included. For 900 prospects a month we show the smallest plan that covers them and count its whole price. Per prospect is a plan's price over the prospects it includes, at full use, the lower price first. A prospect is not one unit: Gojiberry counts prospects contacted, AiSDR people prospected, 11x new prospects, Reply's Jason active contacts, Waalaxy AI prospects, and Ragworks leads, each researched and scored at about 5 credits. Tools priced by seat or tier publish no price per prospect. So read the per-prospect column as a rough guide, not a ranking. Current Ragworks AI SDR plans.
Which one to choose
Choose a lower-priced tool if
- You want the lowest monthly price: Gojiberry is $99 for up to 1,800 prospects contacted, Waalaxy AI $100 for 800
- You contact about 1,000 people a month: Reply's Jason Starter is $500 billed annually, $800 monthly, against $749 to $999 for Ragworks Explorer
- You want a tool priced by seat or tier: Snov.io, lemlist and Reply Multichannel come to $87 to $109 a month, with no price per prospect
Choose Ragworks AI SDR if
- You want a lower cost per lead than AiSDR or 11x: $0.28 to $0.93 against $1.50 and $1.88
- You need volume: Explorer, Scale and Pro cost $0.28 to $0.37 a lead at full use, for about 2,700 to 10,800 leads a month
- You want to start month to month: Lite is $149 with no commitment, $99 on a 3-month commitment, with a 7-day free trial for an organization that has never subscribed
Frequently asked questions
From $99 a month for a flat-priced agent such as Gojiberry to $3,750 a month for 11x, billed annually. Per prospect, AiSDR charges $1.50, 11x about $1.88 at full use and Ragworks AI SDR about $0.28 to $0.93 a lead. The units differ, so read the notes under the table.
On list price, Gojiberry Pro at $99 a month for up to 1,800 prospects contacted, and Waalaxy AI at $100 a month per LinkedIn account for 800 prospects. Both cost less than Ragworks AI SDR at 900 prospects a month. Tools priced by seat or tier, such as Snov.io and lemlist, cost about the same, with no price per prospect.
Plans run from Lite at $99 a month for about 160 leads on a 3-month commitment ($149 month to month) to Pro at $2,999 for about 10,800 leads ($3,999 month to month). A lead costs about 5 credits, scoring and research included.
Per lead at full use, yes against AiSDR ($1.50 a person) and 11x ($1.88 a new prospect). Reply's Jason is $0.30 to $0.80 an active contact, in the same range. At 900 prospects a month Jason Starter ($500 to $800) costs less than Ragworks Explorer ($749 to $999), which includes about 2,700 leads.
It depends on the vendor. Gojiberry counts prospects contacted, AiSDR people prospected, 11x new prospects, Reply's Jason active contacts and Ragworks leads, each researched and scored. A lead and a contact are different amounts of work, so compare what each plan does, not only the number.
The date at the top is the day we last read every vendor's pricing page. We read them again each month. Vendors change prices without notice, so check a vendor's own page before you buy.
How we checkedeach tool's own pricing page and one third-party page, 11 sources, read 3 November 2026
- Written by
- Ragworks, so from our side. Read “Choose a lower-priced tool if” before you decide.
- Read
- Each tool's own pricing page on 3 November 2026. The table was first compiled on 29 October 2026 in our competitive analysis; a figure we could not read again is not here.
- Method
- 900 prospects a month: the smallest plan that covers them, at its whole list price. Per prospect: a plan's price over what it includes, at full use.
- Not run
- We report list prices, not what a team pays after negotiating, and we ran none of the products. Features are not compared here.
- Prices
- USD list prices; every vendor changes them. Waalaxy shows euros or dollars by country: we read dollars. 11x's pricing card says $3,750 a month billed annually, its FAQ $36,000 a year: we used the card. Nooks publishes no price, so its figures are a third party's.
| # | Page | Label | Checked | Used for |
|---|---|---|---|---|
| 1 | gojiberry.ai/ | vendor page | Pro price, prospects contacted a month | |
| 2 | snov.io/ | vendor page | Starter price, credits, LinkedIn account price | |
| 3 | www.lemlist.com/ | vendor page | Email and Multichannel prices, data credits | |
| 4 | www.waalaxy.com/ | vendor page | Waalaxy AI price, prospects a month | |
| 5 | www.waalaxy.com/ | vendor page | Waalaxy Classic prices by plan | |
| 6 | reply.io/ | vendor page | Jason and Multichannel prices, contacts | |
| 7 | aisdr.com/ | vendor page | Price per person, Team plans | |
| 8 | www.11x.ai/ | vendor page | Growth price, prospects, other tiers, FAQ | |
| 9 | www.nooks.ai/ | vendor page | No price published, quote only | |
| 10 | www.vendr.com/ | third party | Nooks contract range (59 purchases, entries updated 6 January 2026) | |
| 11 | www.boardy.ai/ | vendor page | Free introductions, paid partner model |
